posted: 08 Feb 1997
updated: 02 Apr 2002
What now? What can I do? How can I help save the world?
...and the response:
Ray Anderson didn't close down his business, didn't run off to the woods to live on nuts and berries, didn't quit his job to go knocking on doors for Greenpeace. He did WHAT he could WHERE he was, using his very best resource, which was his industry leadership.
You can do the same: Do what you can WHERE YOU ARE, using your very best resource. At the very least, you can take Ishmael at his word. Nothing less than a world of changed minds is going to save us - and changing minds is something every single one of us can do, no matter who we are or how we're situated. Don't worry if you can't reach a hundred (which is the number Ishmael mentioned). If you can't reach a hundred, reach ten. And if you can't reach ten, reach one---because that one may reach a million!
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