The tribal benefit · What happened to Hap and C.J.? · Tribal business: the ingredients · What ventures lend themselves to it? · A new tribal venture · Tribal tasks and organizational patterns

The author makes it clear that they could have made a living more easily with a shopper–either making more money with the same amount of work or the same amount of money with less work. What would you have chosen to do?

Why do you think Quinn devotes space to what happened to Hap and C.J.? Would you have wondered what happened to them if he hadn’t brought it up?

One of the requirements Quinn identifies for a tribal business is for its members to be “content to make a living” out of it? How does this differ from the traditional American ideal of entrepreneurial success?

How does having “a modest standard of living” help in starting a tribal business?

Aside from the examples Quinn notes here, what are some other business that would seem to lend themselves to the tribal model?

It’s not uncommon for people to have one occupation that supplies them with their basic living and another occupation devoted to creating things that have “little or no commercial’ value.” Identify and discuss some examples.

This study guide is one of many publications of New Tribal Ventures. Why do you think it would have “little or no commercial’ value” to the company that published Beyond Civilization?

The author says that the lack of someone to handle marketing for the East Mountain News impeded its success. What is marketing and how might marketing have helped the newspaper succeed?