The Natural Step is, in my view, the most powerful and promising program out there. I speak of it as a program because that’s what it is—a stick planted in the riverbed to impede the flow of the Taker vision. Like the “recycle, reduce, reuse” program, it’s something Takers can do even while holding onto the Taker vision. I endorse the Natural Step unreservedly. Its official spokesman in the U.S. is Paul Hawken, author of THE ECOLOGY OF COMMERCE.

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